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Alphabetti Theatre Artistic / Executive Director and founder to step down.

Official Statement: 6th October 2023

Stage Awards 2023 winners__Photo Alex Brenner__Alistair Pritchard__s.jpg

After more than a decade, Alphabetti Theatre’s Artistic & Executive Director is leaving, as he explores working on a larger scale. Is that leading a larger organization? Creating work for bigger stages? Or crossing over into different creative mediums? Only time will tell.

Ali’s final creative role at Alphabetti will be Puddle, a fantastical family adventure, with magic, music, and science, which is being co-created with children from Hotspur Primary, West Jesmond Primary and Hawthorn Primary (5th December 2023 – 6th January 2024). After the festive season, Ali and the beloved theatre dog, Rex, will be around to oversee the rest of Spring season shows and exciting new residencies before officially stepping away.

This is a hugely exciting time for Ali and Alphabetti with the formulating of succession plans currently being finalised by the trustees, these will be announced in due course.

This Summer, Alphabetti celebrated its 10 year anniversary with ‘Alphabetti Soup’. Those who attended the shows will know the journey it took in them years to make the theatre what it is today. Ali founded Alphabetti in 2012, when he left university – his debut performance played a few dates in Newcastle upon Tyne and the home counties before a fortnight at Edinburgh Fringe Festival. Upon returning to Newcastle on a shoestring budget, he opened a venue above The Dog & Parrot pub. In 2015, he moved Alphabetti Theatre to an abandoned basement on New Bridge Street West – until finally moving the charity to their forever home on St James’ Boulevard.

From lighting shows with a household dimmer switch to now, an artist led, award winning studio theatre with community and access at its core. Alphabetti Theatre has artist studios, two rehearsal rooms, an 80 seater theatre, and an 80 capacity cabaret and music stage in their banging bar! From shy beginnings to now yearly averaging 300 performances, working with 1,250 artists, and 10,000 audience members.

Ali says: “Creating Alphabetti Theatre has been a rollercoaster of experimentation, evolution, and excellence – it’s been an incredible journey and one I’ll never forget. Thank you to all who have supported me to get here”.


Under Ali’s leadership, innovation and guidance, Alphabetti Theatre has become a powerhouse of creativity for the North East of England and he leaves the organisation the strongest it’s ever been.


We wish Ali all the success for the future and look forward to seeing his next revelations.

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