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Sam Sanford presents 

Let’s Create NOT Apply: I Love* My Job!

Tuesday 20th August 2024

Cafe / Bar open:              11:00

Event Begins:                     20:30

Tickets:                                 Pay What You Feel

Running Time:                   Approx. 60mins

Age Rec:                                18+
Covid-19 Policy: We are no longer operating social distancing, and face coverings are encouraged but not mandatory–our policy is reviewed fortnightly.

Flip the script on service work! Performers try to keep it 'professional' while still honestly presenting the audience's unfiltered input..

As part of Let’s Create NOT Apply, Alphabetti Theatre is hosting Sam Sanford’s I love* My Job!

Discover the compelling irony and raw emotion of modern service work in "I Love* My Job," an interactive play that redefines audience engagement. Each line begins with the phrase "I love..." challenging performers to maintain professionalism amidst unfiltered honesty.

Inspired by the realities of call centre work and the service industry, "I Love* My Job" adapts Meng Jinghui's unique concept to highlight the alienation and depersonalization inherent in emotional labour. This play doesn’t just explore these themes; it seeks to offer an alternative. By incorporating material from Newcastle's service industry workers and devising the performance collectively, "I Love* My Job" redistributes cultural capital and envisions a world where self-expression thrives.

"My name is [xxx], and I love my job."

The performance integrates a captivating interactive, gameplay element, featuring three screens behind the performer:

  1. Statistics on the cost of living and average prices

  2. A performer statistics page showing penalties for "unprofessional" language

  3. A stream of unfiltered thoughts in words, letters, and images

Audiences are invited to text in phrases for the performers to articulate. The challenge lies in framing these thoughts with "I love my job..." while maintaining professionalism.

Experience a ground-breaking theatrical event where the truth of modern service work is laid bare, and the possibility of genuine expression is explored.

*Sarcasm welcome, if not expected

About the artist:

I'm a playwright, theatre director, and game narrative designer with professional experience in the US and China. I'm really passionate about workers' rights and collaborative, community performance, so I wanted to experiment and see if there's a way to make art that can transform alienation and socialized production into a community of likeminded working stooges.

About Let’s Create not Apply:

Let’s Create, Not Apply! is a much-needed platform for artists to perform – in today’s climate the life of a creative is all too often spent filling out applications and pitches instead of creating. Applying and waiting is a way of life for freelancers, and it needs to change!

This is a Festival for artists to CREATE instead of battling through the red tape of applications and funding.  A defiant shout against lack of creative opportunities and support in the arts. An opportunity to be a part of something wonderful and all too rare – a stage supported by community, not bids. This isn’t a march against trusts and funders (please don’t blacklist Alphabetti!) – it’s an open arm call to local talent to support and nurture creatives

Why “Joyful Punk”?

After 12 years at the helm, Alphabetti’s founder and Artistic Director Ali Pritchard is departing. His final season at Alphabetti Theatre, “Joyful Punk”, will begin in August 2024 and run until the end of 2024.


Punk symbolizes profound self-expression, boundless creativity, and a courageous defiance of societal norms. Punk has re-emerged as a powerful platform for social activism, embodying the belief that art holds the potential to reshape the world. Punk has evolved into a beacon for positive social and cultural transformation.


And why joyful? Well, we could all use a bit of joy in the world right now, and Alphabetti is ready to bring it…


So, despite our weariness and disillusionment with the current state of society, we refuse to merely lament. Instead, let's defiantly raise our voices and embark on a mission to instigate positive change – fuelled by joy, laughter, art, and community. This is Ali’s rallying goodbye.


How does this event fit into the theme of Joyful Punk?

“The performance is playful, anarchic, and deliberately structured like a game to bring fun-punk ethos to labour organizing: the audience can learn the ways that their input gets the performers penalized by ‘the boss’ and, conversely, how to build solidarity with the performers. The performance also has a community-building aspect.”

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