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Edward Cole: Spring 2025
Season Launch

Official Statement: 20.02.25

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I am very excited to be able to announce Alphabetti’s first season of programming since becoming Artistic Director. Since I arrived in my role the staff here at Alphabetti have wasted no time in making me feel like a member of the family, and I owe a huge degree of gratitude to them for negotiating the first stages of this transitional period with incredible professionalism, care, and proactive optimism.” 

As an organisation, Alphabetti has a responsibility to our artists, our audiences and our communities to create a welcoming space where people can share stories, develop ideas and create change, and to forge pathways for ideas, people and creativity to grow. We must also be open and honest about the challenges facing the creative sector in the present day, and work with partners across the city and beyond to ensure that everyone can be optimistic about the creative future of Newcastle and the North East.

 

With all of this in mind, we have begun a period of organisation development work at Alphabetti, generously funded by the Esmée Fairbairn Foundation and Arts Council England (ACE). Grants have enabled us to employ external consultation from the brilliant Ned Glasier (founder of Company Three) to help us collaborate as a team and lay the foundations for a company vision, that will in turn form the basis of a new business plan. Training for staff (including anti-racism, BSL and mental health first aid) will be delivered thanks to the funding, and soon we also hope to offer new roles at Alphabetti - watch this space! 

As I’m sure you can appreciate, the workload has been such that I’ve had precious little time to do my most important job – read and programme plays! I’ve met some wonderful writers and am making my way through my ever-expanding reading list– but to anyone who has reached out or submitted a script, I can only offer a huge thank you for your patience and understanding. The quality and volume of work being produced across this region is nothing short of astounding, and I can’t wait to be able to be regularly programming work from some of our incredible local playwrights.  

Which brings us to this season – and I’m delighted to say we have some truly excellent work coming up on the Alphabetti stage. We have familiar faces and new ventures; poetry, comedy, cabaret, gigs and touring shows; regular events and one-off celebrations; and, at last count, four different festivals (four!!!). It feels poignant and apt to be opening this season with the return of one of Alphabetti’s most successful shows; Tiny Fragments of Beautiful Light, as their sell out tour comes home to Newcastle. We’ve even added an extra matinee performance as demand for tickets is so high. It’s also incredibly exciting to be hosting TeePee productions’ award-winning show, Fluff, which arrives at Alphabetti in March with huge praise from previous runs at Birmingham and Buxton Fringe Festivals, where it won Best New Piece and Best Performance, respectively.  

Heading into May, and the brilliant Ruth Raynor will be debuting her show Grounded, which has been in development over several months and had a work in progress showing at Alphabetti last summer. The show is magnificently written – engaging, thought-provoking and incredibly moving – and has some stunning music woven throughout.  

We then have the phenomenal Olivia Hannah’s new show, Sh*t Life Crisis in June, presented by Silent Uproar, which promises to be a wild party of a show with brilliant tunes and a full-blown karaoke. I can’t wait!

 

There are also some shows which unfortunately, we can’t announce - yet. Given the nature and pattern of ACE funding, it’s often the case that production teams (especially for small-scale shows like we have at Alphabetti) won’t find out whether they have funding until only a few weeks before rehearsals are due to start. This creates a series of challenges that Alphabetti is looking to address. Normally, we would programme work several months in advance and then wait with bated breath and crossed fingers to find out if ACE funding would be successful. If so – great, full steam ahead! But on the ever-increasing occasions that bids were rejected (ACE funding has never been as competitive as it is today) then we were left in a situation where a production had to be delayed, dramatically scaled down, or cancelled.  

Alphabetti is accepting of the current funding model, and we acknowledge the enormous pressures the Arts Council is under. There isn’t a huge amount we can do to change this system in the short-term, however, we can alleviate the pressure on productions by leaving them out of our programme until funding is confirmed. As such, you’ll spot one or two gaps in the programme between now and August, where we hope (funding permitting) we will be able to programme shows, but are having to wait and see, for now. You can rest assured that we’ll be shouting from the rooftops (and from our social media channels and mailing list) when these shows are ready to be announced.  

I can’t finish without offering some more thanks to our wonderful funders. Firstly, the Backstage Trust, whose generosity quite literally brought us back from the brink last summer. Also, Arts Council England and Esmée Fairbairn for getting us started on our next chapter, and the Barbour Foundation, the Sir James Knott Trust, the Fagus Anstruther Memorial Trust, the UKRI and NCIF – without all of whom we simply wouldn’t be able to bring you this incredible season of work.  

Finally, thanks to each and every one of you. Alphabetti, like all independent venues, relies on people like you making the brave decision to put on a coat, leave the house, hop on a bus, a bike or a train, and take a gamble on a night out. I promise you that I, and all the team here, will be doing everything we can to make that decision worth your while. You will always have a warm welcome at Betti, whether for Lort Burn Specials’ new poetry night, the zany adventure of Mr Funbles’ Sunday Portal, or one of our world-famous Showaoke’s (with new host Elijah Young!). We’ve even had a bit of a makeover in the bar to celebrate you coming down (along with a range of delicious new bar snacks!). 

Thank you so much for your continued support. See you soon,  

Ed   

Edward Cole Appointed as New Artistic/Executive Director of Alphabetti Theatre

Official Statement: 04.06.24

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Alphabetti Theatre is thrilled to announce the appointment of Edward Cole as our new Artistic/Executive Director, succeeding the theatre's founder, Ali Pritchard. This significant leadership transition marks an exciting new chapter in Alphabetti’s story.

 

Ed brings a wealth of experience to Alphabetti. After graduating from the University of Hull with a degree in Drama and studying for a Masters at Drama Centre London, he co-founded Middle Child Theatre, now one of the UK’s foremost new writing theatre companies. Since then, he has worked with numerous theatrical institutions across the country as a director, producer, actor and theatre maker.

 

Ed grew up in County Durham, and throughout his career has developed an intimate knowledge of the performing arts sector in the North East. He is passionate about theatre, performance and the local region, and he is ideally positioned to maintain and develop Alphabetti’s already prestigious reputation for supporting emerging artists, programming bold new work, and acting as a trailblazer for progression and accessibility in the arts.

 

Ali Pritchard, the outgoing Artistic/Executive Director and founder, shared his thoughts on this transition:

"Founding Alphabetti Theatre and serving as its Artistic/Executive Director has been an incredible journey. I am immensely proud of what we've achieved together – creating a space where creativity thrives, and diverse voices are heard. Ed's vision, passion, and commitment to the arts make him the perfect leader to carry forward Alphabetti's legacy. I am confident that under Ed's direction, the theatre will continue to grow and inspire our community in new and exciting ways.”

 

Ed expressed his enthusiasm for joining Alphabetti Theatre:

"Stepping into the role of Artistic/Executive Director at Alphabetti Theatre is the honour of a lifetime. This theatre has a unique and vibrant spirit, and I can’t pay enough tribute to Ali and the tireless work he has put in over the years to develop it into the essential facility it is today. The talent and dedication of the team at Alphabetti is humbling, and it will be a privilege to build on the strong foundations already in place while exploring new horizons. I am particularly looking forward to engaging with our artists and audiences - understanding what the venue means to them - and working together to ensure Alphabetti Theatre continues to be a beacon of creativity, development, inclusivity and accessibility for Newcastle and the North East.”

 

Christina Dawson from the Alphabetti Board of Trustees, added her support for the new appointment:

‘This is a very exciting time for Alphabetti. Ed is a vibrant and passionate cultural leader and I’m really looking forward to seeing what this new relationship looks like. Ed has got so much to offer our community. Welcome, Ed!

Many Alphabetti regulars will have questions about Ali’s beloved theatre dog, Rex. While we are pleased to say that Rex will still be making occasional appearances at Alphabetti, we are equally excited to announce that he will be passing his collar, lead and title of theatre dog to Ed’s enthusiastic cocker spaniel, Robin. 

 

Ed joins the team in June 2024. On Thursday June 6th and Friday June 7th, he and Ali will host an Alphabetti Meet – a community artistic dinner party where artists, audience members and friends are invited to come and say hello in an open and informal setting. Reserve your space here - PRESS ME

Alphabetti Theatre Artistic / Executive Director and founder to step down.

Official Statement: 6th October 2023

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After more than a decade, Alphabetti Theatre’s Artistic & Executive Director is leaving, as he explores working on a larger scale. Is that leading a larger organization? Creating work for bigger stages? Or crossing over into different creative mediums? Only time will tell.

Ali’s final creative role at Alphabetti will be Puddle, a fantastical family adventure, with magic, music, and science, which is being co-created with children from Hotspur Primary, West Jesmond Primary and Hawthorn Primary (5th December 2023 – 6th January 2024). After the festive season, Ali and the beloved theatre dog, Rex, will be around to oversee the rest of Spring season shows and exciting new residencies before officially stepping away.

This is a hugely exciting time for Ali and Alphabetti with the formulating of succession plans currently being finalised by the trustees, these will be announced in due course.

This Summer, Alphabetti celebrated its 10 year anniversary with ‘Alphabetti Soup’. Those who attended the shows will know the journey it took in them years to make the theatre what it is today. Ali founded Alphabetti in 2012, when he left university – his debut performance played a few dates in Newcastle upon Tyne and the home counties before a fortnight at Edinburgh Fringe Festival. Upon returning to Newcastle on a shoestring budget, he opened a venue above The Dog & Parrot pub. In 2015, he moved Alphabetti Theatre to an abandoned basement on New Bridge Street West – until finally moving the charity to their forever home on St James’ Boulevard.

From lighting shows with a household dimmer switch to now, an artist led, award winning studio theatre with community and access at its core. Alphabetti Theatre has artist studios, two rehearsal rooms, an 80 seater theatre, and an 80 capacity cabaret and music stage in their banging bar! From shy beginnings to now yearly averaging 300 performances, working with 1,250 artists, and 10,000 audience members.

Ali says: “Creating Alphabetti Theatre has been a rollercoaster of experimentation, evolution, and excellence – it’s been an incredible journey and one I’ll never forget. Thank you to all who have supported me to get here”.

 

Under Ali’s leadership, innovation and guidance, Alphabetti Theatre has become a powerhouse of creativity for the North East of England and he leaves the organisation the strongest it’s ever been.

 

We wish Ali all the success for the future and look forward to seeing his next revelations.

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Opening Hours 
We are open 11am - 10pm Tuesday - Friday and 11am-11pm on Saturdays
 

Address
Alphabetti Theatre, St James Boulevard, Newcastle Upon Tyne, United Kingdom NE1 4HP

 

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Good Boy Rex the Theatre Dog
Arts Council England
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Community Foundation, Newcastle Culture Investment Fund Supported by Newcastle City Council
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The Barbour Foundation
Esmee Fairburn Foundation

With thanks to the
Fagus Anstruther Memorial Trust

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