Programming Policy 

Theatre programming at Alphabetti Theatre:

We co-produce 90% of the work that is on our stage.

We programme 12 – 18 months in advance.

We only programme touring theatre once a year which is via the Newcastle Fringe Festival,  in late July/early August, all applications to be part of the festival should go to Newcastle Fringe Festival.

We changed our programming model in 2021, so that we could give more to artists. Some of these chanes are:

All theatre shows premier with Alphabetti Theatre, run for three weeks and are part of our Pay What You Feel ticketing policy. Our focus is on forming strong and long lasting relationships with every artist and company at Alphabetti Theatre.

Our programming team, meets bi-monthly to discuss future production 12-18 months in advance.

Where to start:

Invite us to a show (if we can attend we will) or send us a link to your portfolio, previous production or another online medium. Start by emailing the more time in advance the better

Be present at Alphabetti, we’re a small team so introduce yourself when you’re watching a show (all of our performances are charged at pay what you feel, so if you’re skint you can still watch the show). By watching the work we programme you will get a better understanding of our tastes, quality we expect and what will fit into our theatre.  

Attend workshops and apply for opportunities, these are ever changing we announce them online through our social media channels, in the venue and on our mailing list.

Chat to us!

Start by emailing

We want to talk, sometimes we will say no but that isn’t a forever no, we want to have conversations about how a working relationship could form and grow. Tell us what you can; Where and in what way do you see the show being platformed? What Tech ideas do you have? Do you have any existing relationships with community organisations or groups? What do you expect from Alphabetti?

We programme 12-18 monhs in advance and want to be a creative co-producer so we are wanting to be with you at the start of an idea or conception of a creative process. This way we can support you or your organisation through marketing, community engagement, producing, developing and platforming your show.

What our co-production offer looks like:

We split our year up into 4-week blocks, each block will focus on one long running production (3 week run with 1 week dark for get out and get in). Each of these productions will have its own wrap around programming and artist development opportunities, themed to that production. At least 1 performances a week will be captioned and/or audio described, with Saturday matinees being relaxed performances. All productions will be a co-production with Alphabetti, and programmed a minimum of eight months in advance, (although it tends to be 12- 18 months in advance). Each production must rehearse and premier with Alphabetti. All performances that take place at Alphabetti will be PAY WHAT YOU FEEL, to further our goal of making great art accessible to everyone, regardless of financial situation. Each offer to the artist/ company varies although below is roughly what you could expect:

  • A run of 18 performances

  • A guarantee of £2,700 plus a second call box office split of 70/30 

  • A £2,250 theatre tax relief advance. As it is a co-production it means Alphabetti can include the production in their Theatre Tax Relief claim. Alphabetti will advance each company £2,500 (Alphabetti will charge a £250 accountancy fee - hence the £2,250) so to invest into the production. All productions must be processed via Alphabetti’s Theatre Tax Relief claim. Once Alphabetti have filed and received the rebate if the monies for your production is over the advance, Alphabetti will pay this to the artist. Theatre Tax Relief claims are filed yearly and take approx. 6 months to complete. Each amount due to each production will vary from production to production. 

  • Introduction to touring partners outside the region

  • Free rehearsal space

  • Input and Funding Application Support

  • Artistic Support

  • Community Engagement Support

  • Technical Support

  • Audience Development and Marketing support

  • Support in making your production accessible.

03 p.3
04 p.4
01 Changing way we work

Credit:  Adam Goodwin

Two white females in frilly grey jumpers and WW2 flying caps and goggles. The women are dressed as pigeons

Walter by Steve Byron, 2018 Directed by Ali Pritchard, featuring Sam Neale & Zoe Lambert. Picture Credit:  Steve Byron


Love Ali Pritchard, 2020 Directed by Ali Pritchard, featuring Diji Solanke Picture Credit: Von Fox Promotions


Present by Ali Pritchard, 2019 Directed by Ali Pritchard, featuring Malcolm Shields Picture Credit: Matt Jamie